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Jay-Z’s Entertainment Firm Roc Nation Buys Sensorium’s Metaverse Crypto Tokens

07/07/2021 by Idelto Editor

On Wednesday, the full-service entertainment company founded by influential hip-hop artist Jay-Z, Roc Nation, revealed the firm has purchased tokens from the Sensorium Corporation. The tokens Roc Nation bought are called senso (SENSO), the in-platform currency of Sensorium Galaxy, an entertainment-focused metaverse that fuses cryptocurrencies with virtual reality (VR).

Roc Nation Enters Sensorium’s Blended World of Crypto and VR

The Jay-Z-founded company Roc Nation is a firm that specializes in entertainment products and services such as talent acquisition, clothing, publishing, sports, and management. Now the company is getting involved with digital currencies as Roc Nation has revealed the purchase of senso (SENSO) tokens, the native currency for the metaverse tethered to Sensorium Galaxy.

Currently, Sensorium metaverse offers a demo. “The Sensorium starship tech demo provides an early look at the future lobby of Sensorium galaxy, from where social VR experience and events will begin,” the website explains. “This demo is not representative of the final look and feel.”

Sensorium Corporation, the creators of the metaverse, have blended blockchain technology with VR, and the project just released “Prism” one of the first worlds in the Sensorium metaverse. Prism visitors can join music festivals, concerts, and play mini-games with the chance to see artists like David Guetta and Armin van Buuren.

Sensorium Corporation plans to launch the next metaverse world called “Motion,” which has been said to include an underwater metaverse experience. “Let your moves become your language,” the Sensorium Motion world description says. “Connect with your senses through deep mindfulness and exciting dance performances to an underwater space. Dive into this mystic land to experience deep connections enabled by pure movements.”

Roc Nation’s senso token purchase announcement on Wednesday explains that the company is taking steps toward the future. Desiree Perez, the CEO of Roc Nation, detailed that the entertainment company wants its artists to be included in Sensorium Galaxy.

Roc Nation’s Perez further explained in a statement sent to Bitcoin.com News:

Sensorium Galaxy is well-positioned to take the entertainment industry to the next level. Their digital metaverse has a strong focus on quality, which is exactly what we want for our extensive artist base.

In Sensorium Galaxy ‘Artists Can Benefit From Global Content Distribution’

According to the project’s developers, the in-game metaverse currency called senso will be able to be leveraged for many transactions within the online world. Senso tokens can purchase concert tickets, upgrade features, issue custom non-fungible tokens (NFTs), and subscribe to premium content.

Sensorium Galaxy’s Prism is in closed beta and the public launch is scheduled for later this year. “[Prism] is located at the epicenter of SG, [Prism] is the world of music. A land where top performers gather to express themselves with absolute freedom,” the Sensorium Galaxy website details.

Brian Kean, the chief communications officer at Sensorium Corporation said during the announcement that Roc Nation’s senso purchase cements the idea that entertainment leaders realize the opportunities tethered to growing digital environments.

By owning the senso tokens, “Roc Nation is taking a step towards the future of entertainment,” Kean added. “[By] giving their artists a chance to potentially benefit from global content distribution through Sensorium Galaxy and safeguard ownership rights on all of their digital content.” Sensorium Galaxy also gives senso token holders like Roc Nation the ability to take part in multiple product-level decisions.

In recent times, Roc Nation’s founder Jay-Z has been talking about cryptocurrencies, blockchain, and NFTs. In June, Jay-Z discussed NFTs and blockchain technology with Twitter’s CEO Jack Dorsey and the rap star also changed his Twitter profile picture to Cryptopunk #6095 a few days prior.

What do you think about Roc Nation purchasing senso (SENSO) tokens? What do you think about digital environments and metaverses? Let us know what you think about this subject in the comments section below.

Hip-Hop Legend Eminem Launches Beat-Inspired Animated NFTs for Stans

26/04/2021 by Idelto Editor

The critically acclaimed rap phenomenon Marshall Mathers, professionally known as Eminem has revealed he is jumping into the non-fungible token (NFT) collectibles game. Eminem is auctioning three types of NFTs via Nifty Gateway and each design was created by the hip-hop legend.

Slim Shady Enters the NFT Fray

Week after week, the NFT universe continues to grow larger and a great number of celebrities are joining in on the NFT bandwagon. The space has continued to swell with a myriad of different NFT projects, concepts, and marketplaces.

Bitcoin.com has reported on a number of popular projects and luminaries minting non-fungible token collectibles like actress Lindsay Lohan, Kansas City Chiefs quarterback Patrick Mahomes, the Tampa Bay Buccaneers Rob “Gronk” Gronkowski’s NFTs, Tom Brady’s Autograph project, Topps Garbage Pail Kids and Baseball cards, Annoying Orange NFTs, and NFT collectibles by Kenyan filmmaker Rich Allela.

Now the multi-platinum recording artist and often considered “one of the greatest rappers of all time,” Eminem, is dropping some Slim Shady NFTs for his Stans. The rapper who has sold approximately 130 million records globally and 389 million singles during his career, will now sell blockchain collectible assets.

Critically Acclaimed ‘Greatest Rapper of All-Time’ Has Been a Collector for Years

Eminem says that he’s been a collector for years and it all started with cassette tapes. The well known hip-hop star is three types of animated NFTs with beats produced by Slim Shady himself.

“I’ve been collecting since I was a kid, everything from comic books to baseball cards to toys, as well as every rap album on cassette I could get my hands on,” Eminem explained during the NFT announcement. “Not much has changed for me as an adult…I’ve attempted to re-create some of those collections from that time in my life, and I know I’m not alone,” he added.

The hip-hop phenomenon further said:

I wanted to give this drop the same vibe of, ‘Oh, man I gotta get just that one or maybe even the whole set!’ It’s been a lot of fun coming up with ideas from my own collecting passion.”

Eminem’s NFT sale is happening on the NFT marketplace Nifty Gateway and there are 50 editions of the NFTs called “TOOLS OF THE TRADE” and “STILL D.G.A.F.” The last NFT is a limited edition single copy called “STAN’S REVENGE,” and it will be sold auction style.

The first two NFTs will be a flat rate of $5k per Eminem NFT. The NFT art and animations were created by an artist called “D.O.M.” There is also a not yet available NFT pack limited to 888 remaining pieces that haven’t been released. The Eminem NFT auction on Nifty Gateway is happening today according to the marketplace’s Twitter account.

What do you think about the lineup of NFTs produced by Eminem? Let us know what you think about this subject in the comments section below.

Hip-Hop Star Soulja Boy Examines Crypto, Considers Creating His Own NFT Collectibles

20/01/2021 by Idelto Editor

On January 19, the American hip-hop star and rapper DeAndre Cortez Way, otherwise known as “Soulja Boy,” asked his 5.2 million Twitter followers to tell him the best way to purchase crypto. Following the initial tweet, Soulja Boy continued to discuss cryptocurrencies for the rest of the day, and also asked people’s opinions about the rapper creating his own crypto.

Another hip-hop artist is joining the cryptocurrency bandwagon after numerous rappers and musicians have been flocking toward the decentralized economy. DeAndre Cortez Way, known by his stage name “Soulja Boy,” discussed cryptocurrencies on Tuesday with his 5.2 million social media followers. Soulja Boy is best known for his track “Crank That,” a track that hit the number 1 Billboard spot in 2007. The song was also self-published on the internet beforehand and Soulja Boy got a lot of notoriety for the method of release.

On Tuesday, Soulja Boy tweeted about cryptocurrencies to his followers seemingly looking for an avenue to purchase. “What’s the best way to buy Crypto? Robinhood? Coinbase?” the rapper asked his fans. Of course, a number of cryptocurrency proponents shilled their favorite exchanges during the Twitter conversation.

Following the tweet, a number of exchanges responded to Soulja Boy’s question as well and recommended that he use their trading platforms. The hip-hop star re-tweeted many of these recommendations from crypto firms like Binance U.S., Etoro, Blockchain.com, Cash App, Voyager, Okcoin, and others. “Just want to make sure I’m using the best platform while I’m in investing mode,” Soulja Boy added. Following the succession of crypto-related tweets, Soulja Boy then asked his fans about creating his own cryptocurrency. The rapper asked:

Thoughts on me creating my own crypto?

Of course, a number of people said it was a bad idea, while other digital currency supporters told Soulja Boy he should do it. One BCH supporter recommended that Soulja Boy leverage mint.Bitcoin.com in order to create a Simple Ledger Protocol (SLP) token built on top of Bitcoin Cash.

A few other people warned the rapper that he shouldn’t create his own coin due to the recent U.S. regulatory crackdown on initial coin offerings (ICOs) and unregistered securities lawsuits. “Don’t do it,” Neeraj K. Agrawal from the organization Coincenter tweeted. “You will get in trouble,” he added.

Moreover, other digital currency fans recommended that Soulja Boy should create a non-fungible token (NFT) series. Soulja, if you really wanna do something cool and not shallow or potentially drawing the attention of the SEC, drop some unique NFTs,” one user responded to the rapper’s question about starting his own crypto.

“Wow,” Soulja Boy responded. “That actually looks dope, anyone can assist me with this? I would like to release something as well.”

What do you think about Soulja Boy’s recent discussions on Twitter about crypto and NFTs? Let us know what you think about this subject in the comments section below.

Grammy Nominated Hip-Hop Star Logic Dropped $6 Million Into Bitcoin Last Month

20/11/2020 by Idelto Editor

During the last few months, a slew of celebrity luminaries, millionaires, and even a number of billionaires have announced taking the plunge into the crypto asset economy. On Thursday evening, the former rapper Robert Bryson Hall II, known professionally as “Logic,” revealed he purchased $6 million worth of bitcoin last month.

The retired American rapper Logic has made a name for himself during the last ten years when he started his songwriting and record producing career in 2010. During the last decade, Logic released six studio albums and was nominated for two Grammy awards. In 2017, Logic achieved mass popularity when his album dubbed “Everybody” hit the number one position on the U.S. charts in 2017.

These days, Logic is retired from the rap scene and he announced leaving in July 2020 after he released his final record “No Pressure.” Logic is also into cryptocurrency as the hip-hop artist disclosed on Instagram that he purchased $6 million worth of bitcoin in October. Last month, a single BTC was swapping above the $13k handle and this week bitcoin has been trading above the $18k zone.

“My $6 million in bitcoin last month. F*** it. YOLO. Seriously,” Logic posted to Instagram.

The Instagram post also asked if the bitcoin purchase was a win or a lose. A great number of Instagram users responded to Logic’s bitcoin post with both win or lose responses and during the last 15 hours, the post has been viewed 91,765 times. Additionally, on Twitter the former rapper changed his account name to “Bobby Bitcoin” and he’s been talking about the crypto asset on that platform as well.

“Alright f*** Twitter I’m going to play chess and count my bitcoin,” Logic tweeted on Wednesday.

One person responded to the lyricist’s tweet and said “What do you mean count it? All you gotta do is check your balance.” Besides bitcoin, Logic’s Twitter feed is also filled with posts about playing chess and opening decks of Pokemon cards. Last October, Logic reportedly purchased a rare first edition Charizard Pokemon card worth $226,000, which was also a “YOLO” purchase.

Logic’s bitcoin purchase announcement follows the hit record producer “Murda Beatz” telling his fans that he purchased bitcoin last October. Murda Beatz and Logic also follow a slew of hip hop recording artists that have jumped into the cryptocurrency economy during the last decade. Other music stars that have revealed an interest in cryptocurrencies and bitcoin over the years include celebrities like Jermane Prime, Nas, RZA, 50 Cent, Snoop Dogg, Young Thug, Swae Lee, and Talib Kweli.

What do you think about the former American rapper Logic buying $6 million worth of bitcoin? Let us know what you think about this subject in the comments section below.

The post Grammy Nominated Hip-Hop Star Logic Dropped $6 Million Into Bitcoin Last Month appeared first on Bitcoin News.

ICO Roundup: SEC Annual Report, Israeli Offerings Raise $600 Million, Rapper Sued

03/11/2018 by Idelto Editor

The annual report of the SEC’s Division of Enforcement has detailed the actions taken against initial coin offerings during the preceding financial year. Also, a report published by One Alpha estimates that Israeli ICOs have raised more than $600 million during 2018, and 25 investors have filed a lawsuit accusing rapper T.I. and his business partner for allegedly operating a “pump and dump” through their Flik ICO.

Also Read: Brazil’s Tax Authority Goes After Cryptocurrency Profits

SEC Details Action Taken Against ICOs During Financial Year

The U.S. Securities and Exchange Commission (SEC) Division of Enforcement has published its annual report, which includes a summary of the action taking by the regulator against ICOs over the course of the last financial year.

The SEC states that “Given the explosion of ICOs over the last year,” it has sought to pursue “cases that deliver broad messages and have market impact beyond their own four corners.” In 2018, the SEC “brought 20 standalone cases, including those cases involving ICOs and digital assets.”

The SEC notes that while many of said cases “have involved allegations of fraud,” the Division of Enforcement also has also taken action “to ensure compliance with the registration requirements of the federal securities laws.” In the past year, the SEC has opened “dozens” of investigations involving ICOs and cryptocurrency, many of which are ongoing as of this writing.

The report adds that the joint statement published by the SEC Division of Enforcement and the SEC Office of Compliance Inspections and Examinations urging caution with regard to the celebrity promotion of ICOs “brought an almost immediate end to such promotions.”

Israeli ICOs Raise $600 Million During 2018

A report conducted by cryptocurrency research firm One Alpha has found that cryptocurrency startups based in Israel have generated more than $600 million through ICOs during the first three quarters of 2018. Israeli ICOs also raised $586 million throughout the entirety of 2017 from less than 20 offerings.

One Alpha’s research was informed by surveying 140 active companies from Israel’s distributed ledger technology section. The report estimates that said companies have generated a combined $1.3 billion in investments since 2017, of which “More than … 88% of the funds are ICO-related.”

The chief executive officer of One Alpha, Yaniv Feldman, highlighted that “Israelis are less than 0.1 percent of [the] global population while making 3 to 5 percent of [the] global ICO fundraising” total.

Two Dozen Investors Sue Rapper T.I. Over Flik ICO “Pump and Dump”

The Blast and TMZ claim to have accessed documents evidencing that rapper T.I. and his business partner are facing a lawsuit accusing them of operating a pump and dump scheme through their ICO. Reports state that the lawsuit has been launched by 25 individuals who collectively invested more than $1.3 million in exchange for “now worthless securities called Flik Tokens.”

The plaintiffs assert that T.I. and Ryan Felton used “social media, celebrity endorsements, and well-known industry experts to create the false impression that Flik Tokens were a valuable liquid investment.” The investors also allege that Felton “created fake online posts on behalf of Mark Cuban in order to manipulate the value of Flik Tokens,” and that the pair fraudulently announced that Kevin Hart was going to become the face of the company.

The group accuses T.I. and Felton of then dumping on the markets, and are seeking $5 million in damages for securities fraud.

Do you think the peak of celebrity ICO endorsements is behind us? Share your thoughts in the comments section below!

Images courtesy of Shutterstock, Wikipedia

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