partnership

Dapper Labs and Flow Blockchain to Get a Boost From Big Tech as Studio Partners With Google

15/09/2021 by Idelto Editor

Google is joining forces with the blockchain firm Dapper Labs in order to help bolster Web3 development, blockchain gaming, and non-fungible token (NFT) technology. The blockchain company’s CEO Roham Gharegozlou tweeted about the deal on Tuesday noting that the firm was “amped to welcome Google to the Flow blockchain.”

Google to Collaborate With Dapper Labs

Various reports indicate that the American multinational technology company that specializes in Internet-related services, Google, has partnered with Dapper Labs. The Google collaboration announcement follows Dapper Labs’ recent partnership with Filecoin.

Speaking with Forbes’ contributor Michael del Castillo, Janet Kennedy, the vice president of Google Cloud North America, explained that “it’s really about helping them with rapid and sustainable growth.” Kennedy further elaborated that blockchain tech is continuing to advance.

“Blockchain technology is becoming more and more mainstream. So companies like Dapper need scalable, secure infrastructure to grow their business, and even more importantly, support their networks,” Kennedy remarked.

Dapper Labs CEO Is ‘Amped to Welcome Google to Flow,’ Google’s Shaky Past With Crypto

Dapper Labs is the team behind projects like Cryptokitties, NBA Top Shot, and the Dapper Wallet. Additionally, Dapper Labs also operates the Flow blockchain project which aims to be “built for the next generation of apps, games, and the digital assets that power them.” On Twitter, the CEO of Dapper Labs, Roham Gharegozlou, confirmed the partnership as well and mentioned a few statistics.

“Amped to welcome Google to [the] Flow blockchain,” Gharegozlou said. “In 1 year since #onFlow mainnet: 2.2M unique wallets, less than half from @nbatopshot, 248 mainnet contracts (cf @flowverse_), [and] 18.5M blocks and 49.7M tx. Now with 3000+ new devs building, Google jumps onboard to help scale,” he added.

Google’s entry into the crypto space has been shaky with the company’s new policy for cryptocurrency ads in June, and when the ad policy went into effect during the first week of August. The company also faced a class-action lawsuit in July 2020 when Google, Twitter, and Facebook were accused of harming blockchain and crypto firms when it banned cryptocurrency advertising in 2018.

The latest partnership with Google will bolster Dapper Labs as the ‘Big Five’ technology and analytics company plans to provide Flow with infrastructure and scaling tools.

What do you think about Google partnering with Dapper Labs? Let us know what you think about this subject in the comments section below.

Italian Soccer Champion Inter Secures $100 Million Crypto Partnership Deal

04/09/2021 by Idelto Editor

Inter Milan, Italy’s reigning soccer champion, has signed a partnership agreement with blockchain company Zytara Labs. The collaboration aims to provide users of the club’s mobile app with access to crypto products and allow Inter to create digital collectibles for fans around the world.

Italy’s Inter Finds Sleeve Sponsor in the Crypto Industry

The €85 million ($100 million) multi-year product partnership agreement has been sealed with support from the Digitalbits Foundation, FC Internazionale Milano and Zytara Labs announced Thursday. The collaboration will facilitate Inter’s plan to open up to an audience that is increasingly digital, global, and that represents different age groups, the entities explained in a press release.

As part of the deal, Zytara will become the “official global digital banking partner” of Inter while digitalbits (XDB) will be the club’s “official global cryptocurrency.” The fintech firm will work to develop the Inter mobile app and integrate its digital banking services, allowing users to access crypto-based products. The app will be the main selling point for Inter’s home game tickets.

The Italian soccer giant wants to introduce crypto payments with the XDB coin, both in stadium as well as via its online and physical stores across Milan. The partners revealed they intend to leverage the Digitalbits blockchain to create digital player cards and non-fungible tokens (NFTs) for the numerous Nerazzurri fans around the world. Inter Corporate CEO Alessandro Antonello commented:

While digital-first experiences are vital for all sport clubs, our partnership aims higher. By leveraging Zytara digital banking and blockchain technology we will be able to enhance our global reach towards younger and digital savvy audiences.

In accordance with the partnership terms, the Digitalbits brand will become the European football team’s new sleeve sponsor. The cryptocurrency’s logo will appear on all Inter jerseys for both the men’s and women’s first teams as well as the Primavera and youth teams in all official domestic and international matches. Al Burgio, founder of Zytara and the Digitalbits blockchain, noted:

Our collaboration will position Inter as one of the most technologically advanced and forward-thinking clubs in the world. We’re thrilled to partner with the reigning Italian champions and a club with such a rich history.

The launch of the partnership between Inter and Zytara will be commemorated with limited edition Nerazzurri merchandise which will be presented by the end of this month. The offering will provide Inter fans with an opportunity to make a crypto purchase using the XDB token.

This isn’t the first sponsorship deal of this kind in the Italian soccer Lega Serie A. In early August, Inter’s city rival, AC Milan, reached a long-term partnership agreement with Bitmex which placed the logo of the crypto exchange on Milan’s jerseys. Bitmex became the club’s “official sleeve and crypto trading” partner.

Do you think we are going to see more of these partnerships in sports in the near future? Share your expectations in the comments section below.

Company Serving 100,000 Wealth Managers Can Now Invest In Bitcoin Via NYDIG Partnership

25/08/2021 by Idelto Editor

SIMON partners with NYDIG to bring institutional quality custody to their customers and launches an education platform.

SIMON Markets LLC has stricken a partnership with New York Digital Investment Group LLC (NYDIG) where they will be collaborating on a custody offering, offering features like bitcoin-backed borrowing, reported Business Wire. SIMON’s wealth managers serve clients with more than $5 trillion in total assets.

SIMON will massively benefit from NYDIG’s integrated solutions to provide their clients with institutional-quality custody and execution services. This new partnership will give wealth managers the confidence they need to dip their toes into the bitcoin space and be able to offer their clients the modern-day products and advice they demand.

The announcement also stated the launch of a bitcoin education platform specially designed for wealth managers. As well as an “innovative approach to product access through passive private investment vehicles” which is reportedly coming in the near future.

“Our partnership with SIMON will give many advisors new access to bitcoin for the first time — making it safe and seamless for them to fold bitcoin into alternative asset allocations with SIMON’s best-in-class, holistic wealth management experience,” commented NYDIG CEO Robert Gutmann. “As market demand grows for clarity around bitcoin, advisors will play an increasingly critical role in helping clients invest safely, and delivering the regulatory mechanisms to make that possible is the first step.”

NYDIG completed a survey with the results stating that 82% of clients today expect their advisors to be knowledgeable on bitcoin. With 62% of clients saying they would switch advisors to obtain this knowledge, the demand for bitcoin education is showing.

“There’s a reason financial institutions are making bitcoin more readily available to clients, and a reason they choose to partner with NYDIG — a leader at the forefront of research and technology,” said SIMON CEO Jason Broder. “SIMON is excited to leverage NYDIG’s tremendous experience to build transparency around an emerging asset class that has huge potential in portfolio construction. Our ambition is to expand the reach of digital assets, which starts with education.”

Coinbase Partners With MUFG to Launch Operations in Japan

19/08/2021 by Idelto Editor

Leading US-based cryptocurrency exchange Coinbase announced it will launch operations in Japan yesterday. The exchange will be partnering with Mitsubishi UFJ Financial Group (MUFG), a banking institution with more than 40 million customers, to make it easy for residents of Japan to purchase and sell cryptocurrencies.

Coinbase Launches in Japan

Coinbase, one of the leading cryptocurrency exchanges in the world, has launched operations in Japan, offering part of its products and services to Japanese customers. The blog post communicating the news confirms Coinbase will strive to offer an easy-to-use and regulated cryptocurrency product to users in the country. In this sense, Coinbase stated:

In line with our global strategy, we will aim to be the easiest to use and most trusted exchange in Japan that’s fully compliant with local regulations.

The company will also evolve products via localization to offer its full line of products to the Japanese market, including advanced trading, Coinbase for Institutions, and more in the future. However, the service will launch offering “a suite of five top assets based on trading volume.” More products are to be added later on.

Mitsubishi UFJ Financial Group Partnership

Coinbase did not enter the Japanese market alone. The company revealed a partnership with the Mitsubishi UFJ Financial Group (MUFG), a large Japanese bank with more than 40 million customers in the country. The bank will provide direct deposit services allowing its customer base to transfer funds to the exchange quickly through a service called “MUFG Quick Deposit.”

The exchange was approved to enter Japanese markets in June through a direct subsidiary by the FSA, the Japanese cryptocurrency regulator. At the time, the regulator approved the platform to conduct trading of bitcoin (BTC), bitcoin cash (BCH), ether (ETH), stellar lumen (XLM), and litecoin (LTC).

Coinbase has had eyes set on the Asian country since 2018 when it announced the launch of a local office in Japan. At that time, the exchange stated this movement was part of its effort to accelerate the global adoption of cryptocurrency and vowed to work with regulators to offer the same kind of compliance as in the U.S markets.

What do you think about Coinbase launching operations in Japan? Tell us in the comments section below.

Legendary Football Giant AC Milan Announces Partnership with BitMEX

10/08/2021 by Idelto Editor

AC Milan and BitMEX have come together to announce a multi-year partnership that will see BitMEX’s logo on the sleeve of the Rossoneri.

Seven-time UEFA Champions League winner AC Milan has struck a multi-year partnership with BitMex to become their first-ever official sleeve partner as well as their official cryptocurrency trading partner, according to a club announcement.

The logo will officially debut in an away match against UC Sampdoria on August 23, 2021, for their first match of the Serie A season. The logo will make its home debut in front of the fans at the historic San Siro on August 29, 2021, in match week 2 against Cagliari.

The BitMEX logo will feature not only on the sleeve of the men’s team, but the women’s and eSports’ team as well, in all home and away kits and in every competition during the season. AC Milan is a historic club with lots of history who gets lots of viewership every match. Earlier this year, a match against hometown rivals Inter Milan got over 2.2 million live viewers. That is a lot of eyeballs that are going to be looking at the BitMEX logo and potentially venturing into the Bitcoin space for the first time.

One interesting thing to note in the announcement, AC Milan stated that they are happy to work with BitMEX because of their goals of reshaping the “modern digital financial system into one that is more inclusive and empowering.” The monstrous club recognizing that BitMEX is working on Bitcoin — an open and inclusive monetary system with no intermediary that can tell anyone they can’t participate — is huge. The club also went on to say: “AC Milan and BitMEX will focus on innovation, progress, and inclusion as central pillars in the activation of this partnership.”

This isn’t the first time a European football club has completed a partnership with a Bitcoin-related company. As we’ve already seen in England with Watford and Southampton, advertising Bitcoin seems to be the new wave.